Join IABC Great Plains for Communicate Stronger 2019!
When: Thursday, May 16, 2019
Where: BSC National Energy Center of Excellence
Save the date for the annual IABC Great Plains Communicate Stronger, which will be held at the Bismarck State College, National Energy Center of Excellence on May 16, 2019. This full-day conference will focus on building and protecting your brand. We’ll talk about the rules for communicating in the current climate, how communication plays a role in protecting your brand in a crisis, the role of communicators in business, and some secrets of social media. Keep checking back - our agenda is under development.
Keynote presentation: Molly McPherson
The new rules for communicating in the current climate: Essential skills for communicators
Communication skills haven't changed much over time, but technology has forever changed the ways and the impact of how people communicate both in person and online. Social media has transformed the speed at which conversation and non-verbal communications travel. Good information travels fast, but negative information moves even quicker. How should people properly communicate nowadays when there is so much to lose?
This session discusses the best personal and digital communications skills for men and women to communicate authentically in the workplace.
Identify how genders communicate differently in speaking and writing
How not to get in trouble online and what to do when you do
The one word that sabotages women in business and beyond
What men are afraid of when communicating in business
Tactics to help women and men become more confident in how they're expressing themselves
Identify the nonverbal cues you're sending when you communicate
Best practices for 21st-Century communications
Special guest speaker: Cara Mund
The former Miss America and Bismarck native reflects on her experience and how communication played a major role.
The secrets of social media: The clues for uncovering the needs of your customers
Social media isn't just a place to connect, networks like Facebook can also reveal all the secrets to figuring out the mindset of your customer. The communication landscape is radically different than it was 20 years ago for many organizations and many of those changes are happening online, specifically on Facebook. As the number of customers using the social network continues to rise, so does the need for communicators to manage their organization's messaging in person, online, and on social media. Learn to spot the clues that uncover the secrets to your customers.
7:30 a.m. Doors open/check in
7:45 a.m. Continental breakfast/networking
8:15 a.m. Welcome
8:30 a.m. C-suite panel
The role of the communicator in business strategy
9:45 a.m. Break
10:00 a.m. Keynote presentation: Molly McPherson The new rules for communicating in the current climate: Essential skills
11:00 a.m. Special guest speaker: Cara Mund
Former Miss America reflects on her experience and how communication played a major role.
Noon Networking lunch and TBD presentation
1:00 p.m. Molly McPherson The secrets of social media: The clues for uncovering the needs of your customers
2:00 p.m. Break
2:15 p.m. Jason Matthews
Communicating with strategy
3:15 p.m. Closing remarks and awards
4:00 p.m. Adjourn