Is your company doing well by doing good?
Join Craig Kielburger and Afdhel Aziz for a dynamic morning of learning and insight.
Craig Kielburger, New York Times bestselling author and founder of ME to WE - and Afdhel Aziz, Amazon #1 author of Good is the New Cool - will give you and your team the perspectives and ideas to build an organization with purpose, and create joy and success for each employee.
In addition to keynote addresses from Craig and Afdhel, a panel of business leaders - moderated by David LePage of Buy Social Canada - will explore cutting-edge employee engagement ideas; examples of organizations that are doing good; new social procurement strategies; and leave attendees with practical calls to action.
The bottom line? Your business will be more profitable by having purpose and doing good. For more insight please watch this video.
You can also catch this event in three other locations, across Canada:
TORONTO | May 2nd | To register click here
CALGARY | May 16th | To register click here
VANCOUVER | May 30th | To register click here
Social Entrepreneur | Expert on Brand Purpose & Marketing
After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken and Absolut Vodka, Afdhel is now Founder and Chief Purpose Officer at Conspiracy of Love, a thinktank and idea incubator that helps Fortune 500 companies like Adidas, Facebook, Bacardi and Mars use culture and technology as a force for good.
As the co-author of Good is the New Cool: Market Like You Give a Damn, Afdhel provides a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. His book was a #1 Amazon [bestseller] and has been hailed as the new ‘Ogilvy on Advertising’. Afdhel’s work has also been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable, and more.
Afdhel has spoken at a number of renowned events, including the Cannes Lions, SXSW, TEDx, Advertising Week, the Chief Digital Officer Conference: Silicon Valley, Columbia University, and many more.
Activist | Co-Founder of the WE Organization, WE Charity, ME to WE, WE Day
Craig Kielburger is a New York Times bestselling author, syndicated columnist read by millions, and social entrepreneur who co-founded the WE movement with the mission to make “doing good, doable.”
Over the past two decades, Craig, along with his co-founder and brother Marc Kielburger, has grown the WE movement to engage 4+ million people annually in service. The We Organization now includes the WE Charity, ME to WE Social Enterprise, and WE Day.
Craig has published 12 books including his newest book, WEconomy: You Can Find Your Meaning, Make a Living, and Change the World. Co-authored with Marc Kielburger and Holly Branson, the book is a blueprint to drive positive impact and change the world through the combined mission of purpose and profit. Craig’s work has also been featured on the Oprah Winfrey Show, 60 Minutes and the BBC. Craig is the recipient of The Order of Canada, the Nelson Mandela Freedom Medal, and the World Children’s Prize.
This event will be concluded with a panel of prominent local leaders who are doing well by doing good. They will leave you with practical solutions for you to implement within your business.
JODI ABBOTT // NorQuest CollegeDr. Jodi L. Abbott is the President and CEO of NorQuest College. Since joining in 2010, Dr. Abbott has more than doubled NorQuest’s student population through expanded credit and non-credit programming; unveiled innovative partnerships including the Alberta Indigenous Construction Career Centre, the Edmonton Oilers Community Foundation Hospitality Institute, the NorQuest College ATB Agency, and the Colbourne Institute for Inclusive Leadership. Additionally, her leadership resulted in the opening of NorQuest’s first capital project in nearly 50 years, the Singhmar Centre for Learning.
KATHY KIMPTON // Women Building FuturesKathy Kimpton can be described as a pioneering ‘edupreneur’ who embraces simplicity, innovation and disruptive thinking. As CEO, Kathy leads a dynamic and passionate team who train women for a career in the skilled trades - creating a positive impact on women, their families, our communities; and are forever changing the face of industry!
MICHAEL SELCI // Business Development Bank of CanadaMichael Selci was appointed Senior Vice President, Prairies in 2014. He is responsible for overseeing BDC’s lending and consulting activities in the provinces of Manitoba, Saskatchewan and Alberta. Mr. Selci joined BDC in 2011 as Vice President, Winnipeg and has almost 30 years of experience in the financial services industry. He began his career in 1985 with CIBC in Virden, Manitoba moving on to increasing roles of responsibility—Account Manager, Branch Manager, General Manager, Business Banking and Wealth, and Associate Vice President and Region Market Office Director for Manitoba and Saskatchewan.
TIM COLDWELL // ChandosTim Coldwell is a husband, dad and indigenous entrepreneur focused on leading by serving, culture, and the monetization of ideas. He serves as President of Chandos, an employee owned general contractor that is leading change in the Canadian construction industry. Chandos is proud to be the first/largest B-Corp certified commercial general contractor in North America. Tim believes that business can generate economic value in a way that also produces value for society by addressing its challenges.
ALISON SCHNEIDER // Alberta Investment Management CorporationAlison is the Director of Responsible Investment (RI) at AIMCo. She is a co-founder of GRESB Infrastructure (2015), and chaired the original investor working group. She contributes to global thought leadership on RI and recently authored a chapter in: The New Frontiers of Sovereign Investment (2017). She co-authored ICGN’s Guidance on Diversity (2016) and ICGN’s Guidance on Fiduciary Duty (for approval at the AGM in 2018), sits on GRESB’s Infrastructure advisory board, and various boards and committees including: the PRI SDG advisory committee, methane advisory committee, ICGN shareholder responsibility committee and an investor committee for PIAC. She teaches a module on shareholder engagement for ICD and has presented at the UN, UNPRI, RIA, ICGN, Globe and Cambridge University. Alison is past president of Junior League of Edmonton, and lives in Edmonton, Alberta with her family.