Is your company doing well by doing good?
Join Craig Kielburger and Afdhel Aziz for a dynamic morning of learning and insight.
Craig Kielburger, New York Times bestselling author and founder of ME to WE - and Afdhel Aziz, Amazon #1 author of Good is the New Cool - will give you and your team the perspectives and ideas to build an organization with purpose, and create joy and success for each employee.
In addition to keynote addresses from Craig and Afdhel, a panel of business leaders - moderated by David LePage of Buy Social Canada - will explore cutting-edge employee engagement ideas; examples of organizations that are doing good; new social procurement strategies; and leave attendees with practical calls to action.
The bottom line? Your business will be more profitable by having purpose and doing good. For more insight please watch this video.
You can also catch this event in three other locations, across Canada:
TORONTO | May 2nd | To register click here
EDMONTON | May 15th | To register click here
VANCOUVER | May 30th | To register click here
Social Entrepreneur | Expert on Brand Purpose & Marketing
After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken and Absolut Vodka, Afdhel is now Founder and Chief Purpose Officer at Conspiracy of Love, a thinktank and idea incubator that helps Fortune 500 companies like Adidas, Facebook, Bacardi and Mars use culture and technology as a force for good.
As the co-author of Good is the New Cool: Market Like You Give a Damn, Afdhel provides a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. His book was a #1 Amazon [bestseller] and has been hailed as the new ‘Ogilvy on Advertising’. Afdhel’s work has also been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable, and more.
Afdhel has spoken at a number of renowned events, including the Cannes Lions, SXSW, TEDx, Advertising Week, the Chief Digital Officer Conference: Silicon Valley, Columbia University, and many more.
Activist | Co-Founder of the WE Organization, WE Charity, ME to WE, WE Day
Craig Kielburger is a New York Times bestselling author, syndicated columnist read by millions, and social entrepreneur who co-founded the WE movement with the mission to make “doing good, doable.”
Over the past two decades, Craig, along with his co-founder and brother Marc Kielburger, has grown the WE movement to engage 4+ million people annually in service. The We Organization now includes the WE Charity, ME to WE Social Enterprise, and WE Day.
Craig has published 12 books including his newest book, WEconomy: You Can Find Your Meaning, Make a Living, and Change the World. Co-authored with Marc Kielburger and Holly Branson, the book is a blueprint to drive positive impact and change the world through the combined mission of purpose and profit. Craig’s work has also been featured on the Oprah Winfrey Show, 60 Minutes and the BBC. Craig is the recipient of The Order of Canada, the Nelson Mandela Freedom Medal, and the World Children’s Prize.
This event will be concluded with a panel of prominent local leaders who are doing well by doing good. They will leave you with practical solutions for you to implement within your business.
JEFF LOOMIS // MomentumJeff works as the Executive Director of Momentum - a change-making organization that combines social and economic strategies to reduce poverty in Calgary (www.momentum.org). Momentum partners with people living on lower-incomes to get good jobs, create their own job through self-employment and save money to build their assets AND we work with governments and businesses to create a more inclusive local economy.
WAYNE CHIU // TricoWayne Chiu is the founder and CEO of the Trico Group. Mr. Chiu, a Mechanical Engineering graduate from the University of Manitoba and qualified master builder continues to be active in all aspects of strategic land development and investment. Under Mr. Chiu's leadership, Trico Homes has grown and developed into one of Calgary's Top Builders and has achieved Platinum status as a Best Managed company. Trico has been a Certified B Corp since 2012, and a two-time Best for the World Honouree for Workers in 2013 and for Best for Community in 2018.
MICHAEL SELCI // Business Development Bank of CanadaMichael Selci was appointed Senior Vice President, Prairies in 2014. He is responsible for overseeing BDC’s lending and consulting activities in the provinces of Manitoba, Saskatchewan and Alberta. Mr. Selci joined BDC in 2011 as Vice President, Winnipeg and has almost 30 years of experience in the financial services industry. He began his career in 1985 with CIBC in Virden, Manitoba moving on to increasing roles of responsibility—Account Manager, Branch Manager, General Manager, Business Banking and Wealth, and Associate Vice President and Region Market Office Director for Manitoba and Saskatchewan.
TIM COLDWELL // ChandosTim Coldwell is a husband, dad and indigenous entrepreneur focused on leading by serving, culture, and the monetization of ideas. He serves as President of Chandos, an employee owned general contractor that is leading change in the Canadian construction industry. Chandos is proud to be the first/largest B-Corp certified commercial general contractor in North America. Tim believes that business can generate economic value in a way that also produces value for society by addressing its challenges.
JAMES BOETTCHER // Fiasco GelatoMeet James - The Custodian of Culture and Chief Idea Officer of one of the fastest-growing private companies in Canada. From humble beginnings, James acquired a single gelato shop in the midst of a recession, with $1,800 in his pocket. His disruptive vision, honesty in craft, and innovation has charted the course for Fiasco’s tremendous growth and success and earned the nod for several local and national awards including Top 40Under40 and 2018 EY Entrepreneur Of The Year®.