Welcome to this joint meetup with SaaStock, Product Hunt and Indie Hackers at Capital Factory!
"SaaS Marketer Confessions: How To Drive More Demos & Trials On a Bootstrapped Budget"
Ever wonder how today’s popular SaaS companies were able to catch the attention of every day online users and attain critical mass?
SaaS marketing expert Tory Glen Smith will uncover the same growth tactics used by larger, established companies that you can apply to your bootstrapped startup.
Learn how to get your innovative solution in front of those who can truly benefit from it. Gain insight on proven tactics that bigger agencies use to turn casual visitors into highly qualified leads anxious to see your demo and/or take a free trial.
This power-packed SaaS growth crash course will show you how to step in front of your competitors, even with limited funds. You’ll learn how to:
- track the SaaS growth metrics that matter most
- position your product on channels that yield 7-15%+ conversion rates
- craft the right message for the right audience at the right time
- turn the mindset of your visitors from “I’m just browsing” into “I’d like to see a demo / take a trial”
- increase lifetime value of customer (LTV) while reducing churn
With your ticket purchase you will be invited to a Facebook Group where you will be able to connect with local hackers and makers who will be attending as well and plan ahead of time who you want to connect with at the event.
About the Speaker:
Tory Glen Smith is co-founder of DFW’s first SaaS Growth Agency, Bay Leaf Digital whose clients have included Angie’s List, Kabbage, and Intuit. A practitioner of digital marketing for nearly 15 years, Tory has helped companies drive growth through a blend of storytelling, SEO, PPC, conversion optimization, and lead nurturing. Tory has served on the board of the DFW Search Engine Marketing Association and in his spare time likes to rock out with his 80s cover band on his Paul Reed Smith guitar.
6.00pm Keynote Speaker
6.45pm Panel Discussion
7.15pm Startup Teardown
Thank you to Capital Factory for sponsoring event space in 2020 for Scale Marketing Efforts to Grow Your Tech Startup. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers.