Fractional CMO Posted on 7/25/2016

Tech Ranch Austin

Tech Ranch, a startup incubator in Austin, TX offers first-time and seasoned entrepreneurs the resources and tools necessary to launch and grow their companies. With a focus on developing the entrepreneur instead of just the startup, Tech Ranch helps foster the growth of the individual who can then go on to do many great things, despite what happens with their venture. By facilitating international connections, Tech Ranch empowers entrepreneurs to tap into the greater global community, providing opportunities to learn, grow and expand. Tech Ranch is committed to helping entrepreneurs across all industries in order to help them realize their potential for personal success and find their ability to have social impact.

Job Description: As the Chief Marketing Officer you will be responsible for leading the team in creating innovative marketing strategies that will build our brand, leading to increased awareness, revenue, relevance and respect among our target audience. Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels. We are looking for a ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level. If you are an experienced marketer able to lead and drive marketing and branding efforts to increase Tech Ranch’s aggressive awareness and growth targets; and if you have a passion for entrepreneurship and social change, then Tech Ranch is the right place for you!

Location: We are based in Austin, Texas but you can be anywhere. We’ll need you on site for some team meetings.

 

Must Have Talents:  

  • Experience developing high level content marketing and brand strategy in line with the strategic vision of the organization.  

  • A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.  

  • An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.  

  • A business leader with success in leveraging social media and e-mail to grow Tech Ranch’s brand.  

  • A marketing leader with the vision to seek out new avenues of content marketing to drive customers to our website and email list.

You will be successful in this position if you can:  

  • Align with Tech Ranch mission to change the world through accelerating entrepreneurial success.

  • Thrive in a company culture committed to growing an explosively successful company over the next 5 years, and beyond.

  • Develop and leverage powerful program alumni & influencer networks to create a lead generation machine for the Program Sales Department.  

  • Build the brand to drive awareness so that Tech Ranch is seen as a leader in the startup ecosystem.

  • Execute expert business planning with strong bias to action.  

  • Create clear and actionable path based on CEO’s vision from first or second pass.

  • Create easy-to-follow tasks and SOPs for execution by marketing support team.

  • Create specified centers of excellence as listed below.

 

Establish Key Centers of Excellence:  

  • Expert Planning & Business Strategy –

    • Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at local, national and global levels.

    • Partner closely with the team to create a solid plan to reach local and international customers that reflects segmentation, targeting and value proposition development.

    • Develop a marketing plan that reaches target segments quickly and effectively.

    • Mobilize the communications team to “get the plan off the page” with efficiency and flexibility – measuring results and adjusting the plan to reach aggressive goals quickly.  

  • Web Presence – People see us, they get us, they love us, they sign-up

    • Establish a best in class web presence focused on providing great content to drives program enrollment and co-working membership, and supports aggressive brand awareness and growth goals.

    • Evaluate and enhance Tech Ranch’s Search Engine Optimization to own key search terms and drive prospects and partners to the site.  

  • Brand Building and Story Telling –

    • Continue to develop and strengthen Tech Ranch’s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.

    • Ensure that the brand is strong and consistent in every marketing tactic, and that the Tech Ranch story and mission is communicated with drama, creativity and impact.

    • Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives program enrollment.

    • Rally Tech Ranch stakeholders around the brand; ensure brand standards are maintained across all channels.  

  • Social Media and E-mail–

    • Lead communications team to create a best in class social media presence that empowers stakeholders to spread the Tech Ranch brand virally.

    • Develop innovative campaigns that increase quality fans and followers and turn them into customers.

    • Design and implement effective drip campaigns to capture and convert leads.

    • Utilize e-mail best practices and innovative strategies to lead the marketing team in effective e-mail campaigns.

  • Awareness Building-

    • Build awareness so that Tech Ranch is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love Tech Ranch’s work.

    • Measure and manage recognition so that Tech Ranch is recognized for all the right reasons.  

  • Open Sourcing, Be a connector –

    • Find, develop and leverage supporters who have time, money, expertise and connections.

    • Leverage these relationships to broaden Tech Ranch’s reach and impact so that we can do more with less. (i.e. Cause Marketing Partnerships, In-Kind Support, Celebrity Ambassadors, etc.)

  • Stakeholder Communications –

    • Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.

    • Design a communication plan that motivates supporters (support in the form of time, money, or resources) to move up support ladder, increasing their levels of support over time.

 

Summary of Qualifications:  

  • Bachelors’ degree required. Masters Degree with a specialization in Marketing preferred.  

  • 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.  3-5 years of leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports. An informal, hands-on collaborative style of working is a must!

  • Experience building brand awareness and support internally

  • Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.  

  • Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.  

  • Advanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences.  

  • An understanding of all aspects of print material production; development and implementation of social media plans; and working with the press and other related media outlets.

 

Be advised:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be interpreted as an exhaustive list of all responsibilities, duties and/or skills required for this role.

 

Application Instructions:

This is a part time position. If you are interested in applying, please send resume and work samples to start@techranchaustin.com with subject line “CMO APPLICATION”

 

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Tech Ranch is an equal opportunity employer committed to providing its employees with a work environment that is both challenging and rewarding. For additional information, please visit our website at techranchaustin.com

Position: Part-time
Salary: Negotiable


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