Kathy Bakshy Peele photo
Entrepreneur

Location

Austin, Texas - United States

Industry

Mobile Marketing & Advertising


Bio

Researcher and observer of all things tech. Enjoy questioning the tech status quo.


I am good at

Currently solving the mobile digital advertising conundrum regarding the fact that FaceBook and Google are making billions on digital marketing but no one talks about how much money the companies advertising are making. Do advertisers know that advertising elasticity (the percent change in sales for a 1% change in advertising) is 0.1%? Increase your advertising budget by 1% and your sales increase 0.1%. Click through rates are less than 2%. Fifty years of research have produced no definitive conclusion regarding the effectivenss of frequency and reach. There is a better way to advertise and VRuM is it.


Skills and Expertise

Writing editing researching and creating new approaches to solve age old problems.

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