Dennis Carpenter photo

Dennis Carpenter

Founder & CEO




Austin, Texas - United States


Enterprise SaaS software


Dennis Carpenter is an experienced business leader, entrepreneur, and executive with a long track record of delivering exceptional results for venture and private equity funded enterprise software companies that include CompuServe and Infor, and multi-billion dollar, global corporations that include GE. Most recently, he was the founder of MetricTrac, a SaaS sustainability performance management solution provider. He has extensive experience in strategic planning, sales, marketing and business development, product strategy, and is an expert in SaaS market development, business management, and positioning.Dennis was one of the first employees of Enviance, a very successful SaaS environmental ERP company, which raised $31M in venture funding during his tenure. Dennis led the development and execution of Enviance’s sales and marketing strategy and established Enviance as a market leader by successfully competing against market incumbents, primarily SAP, and winning new customers that include Berkshire Hathaway, BP, Chevron, ConocoPhillips, Koch Industries, Johnson & Johnson, and the US Department of Defense. He developed a marketing alliance with Microsoft’s Global Energy Practice, and led the creation of Enviance’s channel partner program by formalizing relationships with leading professional services firms and technology partners that include Accenture, CH2MHill, ERM, IBM, Oracle, and SAIC. Dennis received his B.A. in Economics from the Ohio State University.

I am good at

Developing compelling business cases for selling software solutions.Positioning and reaping benefits of SaaS business model

Skills and Expertise

Executive Leadership: visionary entrepreneur effective manager team builder and coach with extensive experience in venture and private equity backed technology companies.SaaS Business Model Execution: positioning the value proposition and benefits of this business model.Sales Management: executing sales and marketing strategies to minimize total cost of sale reduce sales cycles increase profitability of sales operations and implement processes and practices to scale the organization.Business Development and Channel Partner Strategies: leveraging partnerships with strategic partners and complementary service providers to maximize market penetration increase revenue and improve profitability from indirect/channel sales channels.Product Strategy: technical acumen and Agile product develop experience to drive effective product development processes and managing product management & software engineering teams.

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